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Pratt & Whitney Debuts 'Go Beyond' Brand Message
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Turbine OEM also marks 30th anniversary of PW4000-94, its first high-thrust engine, and 500,000 flight hours on the F119 that powers the F-22
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Onsite / Show Reference
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Turbine OEM also marks 30th anniversary of PW4000-94, its first high-thrust engine, and 500,000 flight hours on the F119 that powers the F-22
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Pratt & Whitney (P&W; Chalet 346, SD C2) is debuting here at the Paris Air Show “Go Beyond,” its new brand platform, while also celebrating the 30th anniversary of its PW4000-94 engine series and 500,000 flight hours on the F119 engine that powers the F-22 Raptor. The milestones validate its fresh corporate messaging, according to the U.S. turbine manufacturer.

“One element of the [P&W] culture has always stood out, and that is our dedication to pushing limits and ‘going beyond’ to find the next great innovative step forward,” said company president Robert Leduc.

Here at Le Bourget, advertising bearing the “Go Beyond” brand message can be seen throughout the show site. The branding focuses on P&W’s core missions of connecting people, growing economies, and helping protect the world. It “also reflects the result of our intent—the fact that we are the engine of choice not just today, but in the future, and we will continue to go beyond for our customers, whether it is in data analytics for better predictive maintenance or developing the next suite of services,” said Susanne Reed, P&W’s v-p of communications.

The company points to its PW4000-94 as emblematic of that culture and capability. The first model in the PW4000 family of high-thrust engines, and first delivered in June 1987, today it powers the Boeing 747, Boeing 767, MD-11, and Airbus A300 and A310, while a variant provides thrust for Boeing KC-46 Pegasus. More than 2,500 of the powerplants have been delivered, operated by more than 70 customers globally, having logged in excess of 135 million flight hours.

Further bolstering its case, P&W’s first fifth-generation engine, the F119 has now exceeded 500,000 flight hours on Lockheed Martin’s twin-engine F-22 fighter. Now superseded by the F135 engine that powers the F-35 Lightning II, P&W anticipates it will be sustaining the F119 for the next 30 to 40 years. 

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AIN Story ID
481 P&W
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