LBAS launches loyalty program for maintenance customers

Lufthansa Bombardier Aviation Services (LBAS) has announced the official launch of its customer loyalty program, Maintenance Plus.

According to the company, the initiative is a core element in LBAS’ strategic focus on customer communications and relations to further optimize total life-cycle support for business jets. Within the LBAS loyalty program, customers earn loyalty points based on turnover, outstanding payments relative to sales and contractual relationship with LBAS similar to an airline’s frequent traveler program.

Within a system of three loyalty levels– platinum, gold or silver–LBAS offers incentives that include special AOG support and customized maintenance contracts to serve the priorities of its customers. “For Platinum customers sending their aircraft to us regularly, we will offer special incentives to [keep us] even more competitive in their markets,” said Andreas Kaden, managing director of LBAS.