New FBOlinx System Gives Customers Custom Fuel Pricing

Fuel management software provider FuelerLinx is here at the NBAA show to announce the debut of sister company FBOlinx, which now allows FBOs to broadcast their fuel prices to their flight department customer base. As opposed to posting a uniform price online and waiting for customers to contact them, using the new system, FBOs can send confidential quotes directly to their customers. Prices can be exclusively tailored to meet a flight department’s fuel-use profile for a more streamlined and personalized process.

“This is targeted at FBOs that aren’t necessarily represented by contract fuel,” said FuelerLinx vice president Suzanne Moller. “They are not showing up in the FuelerLinx system, which works with all the major contract fuel vendors. This is a chance for individuals to quote our customer base directly.” Using a secure web link, FBOs that subscribe to the service (at a monthly cost of $89) can update direct volume pricing in FuelerLinx, manage their contract fuel pricing relationships, track dispatches and mass broadcast unique pricing to base tenants as well as transient customers with a click of a button.

“The real value and what’s different from putting posted retail pricing on a webpage, is FBOs are very protective of their pricing structures to flight departments,” Moller told AIN. “They might give a discounted deal to one flight department that does a lot of volume and with another flight department they might have a higher margin of profit, so they really don’t want to reveal their cost values or the retail values that they are quoting individually.” According to Moller, there is no other system that will allow individual FBOs to securely broadcast their specific tailored pricing to individual customers. The communication is not limited just to FuelerLinx subscribers. When an FBO subscribes to FBOlinx, it can access the FuelerLinx subscriber base and categorize those customers according to margin and volume price breaks, which will be available for them to view through the system. The software also allows providers to add and categorize their based and transient clients as well.

As a show promotion, customers who visit the FuelerLinx booth (No. C10535) and commit to annual subscription will receive a Samsung Galaxy Tab 2 tablet device.