Avinode Strives To Become ‘Sabre’ of Bizav Market

Avinode is taking steps to fulfill its vision of becoming the “Sabre” of the business aviation market. It hopes to roll out end-to-end capability by the end of the year that not only connects charter brokers and operators on trip requests but also enables them to seamlessly coordinate the entire trip through the Avinode system.

The Swedish company (Booth I089) has developed an online marketplace for buying and selling charter, but once that is accomplished, the broker and operator coordinate each trip on their own. Per Marthinsson, co-founder of Avinode (and managing director–marketplace Americas) estimated that every trip takes an average of 44 communications, whether emails or calls, to coordinate on everything from catering and FBO locations to passenger names and changes in itinerary. “Imagine if you could reduce that to 10 [communications],” Marthinsson said, adding that could increase the efficiencies of both parties.

Avinode is developing the “back-end” systems that would enable the parties to iron out a range of trip details through the Avinode system beginning from when the request comes in to the point of aircraft departure. “We have a very clear vision of [providing] the end-to-end workflow,” said Oliver King, Avinode marketplace managing director.

The company now works with 3,300 aircraft and 5,000 users and is averaging 300,000 trip requests each month.