HK Bellawings Unveils New Brand Image

HK Bellawings Jet (Booth P124) unveiled at ABACE 2018 an updated brand image, represented in a new corporate video and new flight attendant uniforms that “more accurately reflect the company’s position as the industry forerunner, and its determination to fly into new heights,” the Hong Kong-based full service provider said.

The video, showcasing HK Bellawings's onboard service and the luxurious interiors of its large-cabin fleet, was created by award-winning Chinese director and producer Zhao Baogang. The cabin attendants’ new uniforms, a form-fitting two-piece beige outfit with mandarin collar, create a perfect mix of contemporary and classic, according to the company, symbolizing the way HK Bellawings bridges the distance between East and West.

Established in 2014, the company has quickly grown to a fleet of 26 aircraft, including the first Dassault Falcon 8X in Asia. In addition to charter, the company’s offerings include management, maintenance, and transactional services.