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Nearly four years after Aircraft Technical Publishers acquired CaseBank Technologies, the companies are further unifying under the single brand name of ATP, effective April 27. The branding move further calls for San Francisco-based Aircraft Technical Publisher, an information and maintenance management system provider, to be marketed as ATP Information Services, while Toronto-based CaseBank, an analytical software company, will take on the name, ATP Software Solutions.
“ATP’s solutions and services can be found in every corner of the aviation world,” said ATP chief marketing officer James Geneau. “From a single propeller crop-duster in Iowa to the cabin of a passenger jet or supporting the mission of an F-35 Joint-Strike Fighter, we are dedicated to aviation, and this new brand strategy reinforces that we are always ready to make flying safer and more reliable.”
ATP supports aircraft and related manufacturers, as well as the general, commercial, and military aviation subsectors. Combined, the group has more than 6,700 customers in 137 countries.
Nearly four years after Aircraft Technical Publishers acquired CaseBank Technologies, the companies in late April further unified under the single brand name of ATP. The branding move further calls for San Francisco-based Aircraft Technical Publisher, an information and maintenance management system provider, to be marketed as ATP Information Services, while Toronto-based CaseBank, an analytical software company, will take on the name, ATP Software Solutions.
Unifying under a single brand comes with a new CEO in place and a newly created chief marketing officer (CMO) position. “At the time [of the acquisition], they felt there wasn’t a compelling reason…and the two companies didn’t have any overlap,” ATP CMO James Geneau told AIN. Combined, ATP has more than 6,700 customers in 137 countries and supports aircraft and related manufacturers as well as the general, commercial, and military aviation subsectors.
“They also didn’t have somebody in a senior marketing role,” Geneau added. “When I joined the very first thing I heard was, ‘Well, Aircraft Technical Publishers is over on this side of the business and CaseBank Technologies is over here. We don’t really run into the same customers.’ And then when you started peeling back the layers, actually there’s a lot of similarities. We work with a lot of the same OEMs on both sides. Our products can actually be deployed into the same verticals, in terms of being solutions.”
ATP Information Services’ primary products are ATP Aviation Hub and ATP Libraries. The libraries contain licensed technical publications from more than two-thirds of the airframe, engine, avionics, and component OEMs for general aviation and business aviation, as well as real-time airworthiness directives and other regulatory information from the FAA and European Union Aviation Safety Agency. The hub, which is accessible via desktop and mobile devices, serves as the access point to the libraries. “There are lots of other things in development that I can’t speak to now,” Geneau said.
Under ATP Software Services, the company offers two primary products: SpotLight and ChronicX. SpotLight is a troubleshooting software system with a diagnostic database of information from engineers, technical documentation, and the collective lessons learned by maintainers of a particular aircraft that through a series of questions leads the user to a solution.
ChronicX is a software app that culls the maintenance records of a fleet of aircraft to identify a pattern in a problem or defect that might otherwise be overlooked. The product, which is primarily used by airlines, uses text mining and artificial intelligence to sort through the maintenance documentation of each airplane within a fleet to identify a problem or defect. “We have 25 percent of airlines in the world using this product,” Geneau said, including American, Delta, United, and Singapore Airlines.