The British Business & General Aviation Association (BBGA) has responded to the spate of attacks on the industry by environmental protestors with the release of new videos in conjunction with a social media campaign. The group said the "Did You Know" campaign will highlight the industry’s initiatives to achieve more sustainable transportation and create jobs in the UK.
The series of 20 videos—which will be posted on platforms including X (formerly Twitter), LinkedIn, TikTok, and YouTube with the hashtag #Bizavenables—was filmed at various locations around the UK. BBGA is asking its member companies to share their own stories about sustainability and job creation in response to last month’s damage to a pair of jets at London Stansted Airport (EGSS).
According to data from WingX, business aviation connects 3,150 city pairs in the UK, including 120 metropolitan areas and 124 airports. This compares with just 506 connections, 30 metro areas, and 30 airports served by 16 airlines in Europe.
“The perception of private aviation as all champagne and caviar is wrong,” BBGA said. “Many of our aircraft have such small cabins you can’t stand up in them, but they connect city pairs which airlines do not. Around 10% of business jets are air ambulances. We have King Airs and PC-12 turboprops repositioning crew and delivering parts for stricken airlines or cruise lines.”