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NBAA To Honor 'Mr. APU,' Bill Reavis, at BACE 2024
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NBAA has named the 2024 BACE Media Headquarters after the veteran communications executive
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NBAA has named the 2024 BACE Media Headquarters after Bill Reavis in honor of his legacy in aerospace communications.
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In a nod to the recent passing of veteran aerospace communications stalwart Bill Reavis, NBAA has dedicated the Media Headquarters at NBAA-BACE 2024 to his legacy. Reavis, who left his mark for his almost dogmatic representation of Honeywell Aerospace over his nearly 25-year career with the company, died in his home outside Phoenix on March 14 after a battle with cancer.

In honoring him, NBAA called Reavis “an aviation communications leader revered as both a friend and foremost subject matter expert by those in his many personal and professional circles.”

While with Honeywell and its predecessor companies Bendix/King and AlliedSignal Aerospace, he was involved with press relations, crisis communications, and the promotion and launch of new technologies such as terrain awareness warning systems and enhanced ground proximity warning systems. He is often credited with putting the auxiliary power unit “on the map” through his promotion of the technology that otherwise would have received little attention.

“Reavis displayed a natural ability to simplify the often-complicated technical concepts behind aviation technologies,” NBAA added in its announcement.

“Today’s business aviation industry stands on the shoulders of giants, and Bill Reavis is one of those giants,” said NBAA senior v-p of communications Dan Hubbard. “Bill was one of a kind—his profession was media relations, but his passion was in helping others feel welcome in the aviation community. This year, we’re honored to welcome the journalists who knew and admired Bill to the NBAA-BACE Media Headquarters, named after him in tribute to his legacy.”

Plans call for the media headquarters to incorporate special signage that highlights his inspiring life story, NBAA added, which included a tour in Vietnam with the U.S. Army’s 199th Infantry Brigade and then studying at the University of Missouri Columbia School of Journalism, where he earned his degree in 1973. He spent 15 years working in broadcast journalism for television stations in Missouri and Oklahoma.

His entrance into aviation began in the early 1980s with Gates Learjet before he ultimately joined Bendix/King. “There, Reavis established himself as a witty and knowledgeable public relations professional, earning the respect and trust of media outlets both within and outside the aviation industry,” NBAA added. Upon retirement in 2012, Reavis continued to work with several aerospace companies with external communications.

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Newsletter Headline
NBAA To Honor 'Mr. APU,' Bill Reavis, at BACE
Newsletter Body

In a nod to the recent passing of veteran aerospace communications stalwart Bill Reavis, NBAA has dedicated the Media Headquarters at NBAA-BACE 2024 to his legacy. Reavis, who left his mark for his almost dogmatic representation of Honeywell Aerospace over his nearly 25-year career with the company, died March 14 from cancer.

In honoring him, NBAA called Reavis “an aviation communications leader revered as both a friend and foremost subject matter expert by those in his many personal and professional circles.”

While with Honeywell and its predecessor companies Bendix/King and AlliedSignal Aerospace, he was involved with press relations, crisis communications, and the promotion and launch of new technologies such as EGPWS. He is often credited with putting the auxiliary power unit “on the map” through his promotion of the technology that otherwise would have received little attention.

“Reavis displayed a natural ability to simplify the often-complicated technical concepts behind aviation technologies,” NBAA added in its announcement. Plans call for the media headquarters to incorporate special signage that highlights his inspiring life story, NBAA said.

Print Headline
NBAA Honoring 'Mr. APU,' Bill Reavis, at BACE
Print Body

In a nod to the recent passing of veteran aerospace communications stalwart Bill Reavis, NBAA has dedicated the Media Headquarters at NBAA-BACE 2024 to his legacy. Reavis, who left his mark for his almost dogmatic representation of Honeywell Aerospace over his nearly 25-year career with the company, died in his home outside Phoenix on March 14 after a battle with cancer.

In honoring him, NBAA called Reavis “an aviation communications leader revered as both a friend and foremost subject matter expert by those in his many personal and professional circles.”

While with Honeywell and its predecessor companies Bendix/King and AlliedSignal Aerospace, he was involved with press relations, crisis communications, and the promotion and launch of new technologies such as terrain awareness warning systems and enhanced ground proximity warning systems. He is often credited with putting the auxiliary power unit “on the map” through his promotion of the technology that otherwise would have received little attention.

“Reavis displayed a natural ability to simplify the often-complicated technical concepts behind aviation technologies,” NBAA added in its announcement.

“Today’s business aviation industry stands on the shoulders of giants, and Bill Reavis is one of those giants,” said NBAA senior v-p of communications Dan Hubbard. “Bill was one of a kind—his profession was media relations, but his passion was in helping others feel welcome in the aviation community. This year, we’re honored to welcome the journalists who knew and admired Bill to the NBAA-BACE Media Headquarters, named after him in tribute to his legacy.”

The media headquarters is incorporating special signage that highlights his inspiring life story, NBAA added, which included a tour in Vietnam with the U.S. Army’s 199th Infantry Brigade and then studying at the University of Missouri Columbia School of Journalism, where he earned his degree in 1973. He spent 15 years working in broadcast journalism for television stations in Missouri and Oklahoma.

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