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São Paulo LABACE 2025 Sees Strong Sales and Record Traffic in 20th Year
Subtitle
Brazil 2025 growth strong, but industry leaders warn of tax and regulatory challenges ahead
Subject Area
Onsite / Show Reference
Teaser Text
The 20th LABACE in São Paulo set attendance and sales benchmarks, with ABAG reporting major fleet growth and record air traffic in Brazil.
Content Body

The 20th edition of the Latin American Business Aviation Conference & Exhibition (LABACE) drew 14,157 visitors to São Paulo’s Campo de Marte Airport from August 5 to 7, exceeding expectations for Latin America’s largest business aviation trade show. Organized by the Brazilian General Aviation Association (ABAG), the event featured 54 static-display aircraft and more than 150 exhibitors.

The association noted that Brazil remains one of the world’s largest business aviation markets, with diverse operations, a robust airport and air navigation network, and a skilled workforce supported by established training centers. However, ABAG cautioned that several factors threaten the sector’s competitiveness. It cited specific concerns, including the common IBS/CBS rate, a selective tax on imports of aircraft and parts, state IPVA collection (except for air services), potential U.S. tariff impacts and reciprocal measures, ESG‑related operational limits, and shortages of specialized technical labor.

Crowds filled the LABACE exhibit halls and aircraft display, and exhibitors reported brisk activity and high-quality traffic from business owners, operators, executives, and industry stakeholders. TAM Executive Aviation announced nine aircraft sales during the show, and Airbus logged its first Brazilian sale of the H140, its newest model in the category with a T-tail. ABAG projects that preliminary deals exceeding $150 million in aircraft, equipment, and services will be finalized in the coming weeks, with an equivalent amount expected by year-end from show-driven business.

“LABACE reaffirms its role as a showcase for business aviation in Brazil and Latin America,” said ABAG CEO Flavio Pires. “More than just an exhibition, it’s a trade show that generates real opportunities and drives the entire industry chain. We are very pleased with the reception, the high level of visitors, and the clear demonstration that general aviation is a strategic tool for the country’s economic development.”

ABAG’s latest data point to a strong first half of 2025 for Brazil’s business aviation sector. Air traffic was up 32% year over year, the highest volume since 2020. Fleet totals also climbed, with jets up 18%, turboprops up 13%, and turbine helicopters up 10%. ABAG forecasts that the sector will reach one million flights in Brazil by year-end.

“Business aviation is essential for connectivity and economic development in Brazil,” Pires said. “We need to ensure a regulatory environment that encourages investment, preserves operational safety, and recognizes the sector’s strategic role for the country.”

Pires noted that hosting LABACE at Campo de Marte opened opportunities for expansion, including demonstration flights and enabling visitors to arrive and depart in their own aircraft. The 2026 edition will return to the venue from August 4 to 6 next year.

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Newsletter Headline
LABACE Marks 20 Years with Strong Sales, Attendance
Newsletter Body

The 20th edition of LABACE drew 14,157 visitors to São Paulo’s Campo de Marte Airport last week, exceeding expectations for Latin America’s largest business aviation trade show. Organized by the Brazilian General Aviation Association (ABAG), the event featured 54 static-display aircraft and more than 150 exhibitors.

According to the association, Brazil remains one of the world’s largest business aviation markets, with diverse operations, a robust airport and air navigation network, and a skilled workforce supported by established training centers. However, ABAG cautioned that several factors threaten the sector’s competitiveness. It cited specific concerns, including the government general tax rates, a selective tax on imports of aircraft and parts, potential U.S. tariff impacts and reciprocal measures, ESG‑related operational limits, and shortages of specialized technical labor.

Crowds filled the LABACE exhibit halls and aircraft display, with exhibitors reporting brisk activity and high-quality traffic from business owners, operators, executives, and industry stakeholders. ABAG projects that preliminary deals exceeding $150 million in aircraft, equipment, and services will be finalized in the coming weeks, with an equivalent amount expected by year-end from show-driven business.

ABAG’s latest data point to a strong first half of 2025 for Brazil’s business aviation sector, with segment air traffic up 32% year-over-year, the highest volume since 2020. ABAG forecasts that the sector will reach one million flights in Brazil by year-end.

Print Headline
LABACE Marks 20 Years with Strong Sales, Attendance
Print Body

The 20th edition of the Latin American Business Aviation Conference & Exhibition (LABACE) drew 14,157 visitors to São Paulo’s Campo de Marte Airport from August 5 to 7, exceeding expectations for Latin America’s largest business aviation trade show. Organized by the Brazilian General Aviation Association (ABAG), the event featured 54 static-display aircraft and more than 150 exhibitors.

Campo de Marte was a new venue for the event, after its long-time home at São Paulo Congonhas Airport pushed LABACE out to make way for construction to expand airline passenger capacity. Several pillars of ABAG and LABACE, such as TAM Aviação Executiva and Lider Aviação, also were forced to relocate from their Congonhas bases of more than 50 years to make way for the passenger terminal expansion. 

ABAG noted that Brazil remains one of the world’s largest business aviation markets, with diverse operations, a robust airport and air navigation network, and a skilled workforce supported by established training centers. However, the association cautioned that several factors threaten the sector’s competitiveness.

It cited specific concerns, including the common Brazil tax rate; a selective tax on imports of aircraft and parts; state vehicle tax collection (except for air services); potential U.S. tariff impacts and reciprocal measures; ESG‑related operational limits; and shortages of specialized technical labor.

Crowds filled the LABACE exhibit halls and aircraft display, and exhibitors reported brisk activity and high-quality traffic from business owners, operators, executives, and industry stakeholders. TAM Executive Aviation announced sales of nine aircraft during the show, and Airbus Helicopters logged its first Brazilian sale of the H140, its newest model.

ABAG projects that preliminary deals exceeding $150 million in aircraft, equipment, and services will be finalized in the coming weeks, with an equivalent amount expected by year-end from show-driven business.

“LABACE reaffirms its role as a showcase for business aviation in Brazil and Latin America,” said ABAG CEO Flavio Pires. “More than just an exhibition, it’s a trade show that generates real opportunities and drives the entire industry chain. We are very pleased with the reception, the high level of visitors, and the clear demonstration that general aviation is a strategic tool for the country’s economic development.”

This year’s show opened with amplified energy, perhaps driven by remarkable industry growth numbers. “For the first time, they’re all in double digits,” Pires said in his opening address. ABAG’s latest data points to a strong first half of 2025 for Brazil’s business aviation sector. Air traffic was up 32% year over year, the highest volume since 2020. Fleet totals also climbed, with jets up 18%, turboprops up 13%, and turbine helicopters up 10%. ABAG forecasts that the sector will reach one million flights in Brazil by year-end.

“Business aviation is essential for connectivity and economic development in Brazil,” Pires said. “We need to ensure a regulatory environment that encourages investment, preserves operational safety, and recognizes the sector’s strategic role for the country.”

LABACE was greeted with open arms at the Brazilian Air Force’s PAMA installations at Campo de Marte. Air Force Commandant Marcelo Damasceno said the Air Force was proud to welcome the fair to the “cradle of civil aviation in São Paulo” and also the site of the air force’s first flight. He also hailed plans for the Paulista Museum of Aviation, which is expected to open at the airfield in 2027.

The acting president of Brazil’s ANAC aviation agency, Adriano Pinto de Miranda, also appeared and spoke of the importance of general aviation and business aviation to Brazil: reaching areas that have no scheduled operations. Particularly important to business aviation was the presence of city economic development secretary Rodrigo Goulart, who said that one of the administration’s priorities is preparing to receive eVTOLs. There are recurrent pressures on Campo de Marte by developers eyeing its valuable real estate.

Pires noted that hosting LABACE at Campo de Marte opened opportunities for expansion, including demonstration flights and enabling visitors to arrive and depart in their own aircraft. The 2026 edition will return to the venue from August 4 to 6 next year.

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