Go Rentals Marks 30 Years with Leadership, Growth

Go Rentals is marking its 30th anniversary with a series of leadership appointments and promotions that reflect the luxury car rental company’s continued growth and its close partnership with the business aviation community.

“This has been an amazing year,” Kaye Gitibin, Go Rentals’ CEO and co-founder, told AIN. “We started with a vision to create a niche market within aviation, and we’ve stayed focused on that mission ever since. Our partners see the value we bring to their clients by extending the same level of hospitality they receive in the air, when they arrive on the ground.”

Founded in 1995 by brothers Kaye and Kavous Gitibin with just seven cars, Go Rentals now serves more than 300 FBOs across 32 states. The company tailors its services exclusively to private aviation and elite hospitality and has expanded steadily through longstanding partnerships.

Gitibin says Go Rentals’ concept of luxury goes beyond traditional notions of price or exclusivity. “When you provide hospitality, you have to understand your guest needs,” he explained. “It’s not one size fits all in hospitality. For some people, luxury is going and camping [by] a quiet river and talking to nobody. For some people, luxury is to be in a Rosewood Hotel, five-star hotel, and be catered to.”

He adds that genuine luxury “doesn’t [have to] mean expensive,” but rather understanding each guest’s expectations and tailoring service accordingly. “Since after Covid, time has become luxury,” Gitibin said. “It’s not the product, it’s not the merchandise—it’s about time, it’s about convenience, it’s about safety. Those are what make luxury, luxury. We know our guests can buy anything they want to buy. The only thing they cannot buy is time.”

Go Rentals recently advanced two longtime executives to senior leadership roles. Trissy Pickett was named senior v-p of aviation development and industry relations, and Clair Joseph became senior v-p of aviation partnerships. Both are recognized across general aviation for their leadership and advocacy of women in the industry.

To further support the company’s growth, several new executives have joined the leadership team. Martin Elliott, formerly CFO of Spanx, was appointed CFO. Shawn O’Brien, previously a partner at Bain & Company and longtime advisor to Go Rentals, became COO to oversee daily operations and strategy execution. In addition, Cory Glass joined as v-p of sales and business development, and Shayma Hesari as v-p of marketing, both tasked with broadening Go Rentals’ reach and enhancing its brand presence in aviation and hospitality.

Gitibin says the leadership expansion underscores the company’s evolution from a small regional operation into a national enterprise serving high-net-worth travelers, aircraft owners, and flight departments. “For nearly 30 years, we grew by loyalty and relationships without spending on marketing,” he notes. “But now, with our size and scale, we needed to invest in business development and marketing to prepare for the next phase.”

Go Rentals became the first car rental company to earn certification under the National Air Transportation Association’s Safety 1st program earlier this year—recognition that places its personnel training and operational practices alongside aviation safety standards used by FBOs and charter operators. The company also maintained its distinction as the only car rental brand recognized by Forbes Travel Guide for service excellence for six consecutive years, according to Gitibin.

Looking ahead, Gitibin said Go Rentals continues to explore opportunities for international expansion. The company’s minority investment partner, RedBird Capital Partners—whose portfolio includes the Boston Red Sox owner Fenway Sports Group and FBO operator Aero Centers—has opened potential pathways for growth in Canada and Europe.

“We’re studying logistics, locations, and regulations carefully,” Gitibin said, “but our focus will always remain on aviation and creating memorable, seamless experiences for our guests.”

Go Rentals is exhibiting this week at NBAA-BACE in Las Vegas. Notably, company brand ambassador and NBA star Jason Kidd is at its convention-floor booth on Wednesday afternoon for photo ops and to sign basketballs. In addition, Go Rentals is also giving away a one-year lease for a Mercedes-Benz GLE. Three Go Rentals vehicles also are on view at the static display at Harry Reid International Airport.