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George J. Priester Aviation is partnering with sustainability specialists 4Air with the aim of reducing emissions for aircraft operations. The companies announced their alliance on Tuesday at NBAA-BACE 2025, giving Priester’s aircraft management and charter clients the option to pay for carbon offsets and sustainable aviation fuel (SAF).
Priester is rolling out its use of 4Air’s various emissions mitigation measures. The group includes Priester Aviation, Mayo Aviation, Hill Private Aviation, and Omni Private Aviation.
4Air arranges verified carbon offsets in units that correspond to a verified reduction or avoidance of one tonne of carbon dioxide. These support environmental projects that meet strict criteria and standards. The company is also looking to support access to SAF as the fuel becomes more widely available and helps companies with their carbon-reduction-compliance obligations.
According to 4Air, SAF is the most viable near-term solution to reducing emissions from aviation. In its neat form, it reduces the life cycle carbon footprint of aircraft fuel by up to 80% compared with jet-A.
“At George J. Priester, we believe that leadership in aviation means not only providing exceptional service, but also being responsible stewards of our environments,” said Madison Priester, the company’s director of marketing and sustainability.