Vista Sees Business Boom in Asia-Pacific

Vista is poised for continued growth in the Asia-Pacific region with strengthening demand for both its VistaJet and XO brands this year.

Demand picked up 26% year over year in VistaJet’s program subscription memberships in the first half of this year. Hong Kong and Singapore remain top destinations in the region, serving as gateways to North Asia and Southeast Asia, respectively. Its business in Japan grew by 67%, followed by Singapore at 50%. In addition, Kuala Lumpur and Tokyo have been notable in drawing business and leisure travel.

“One of the key drivers behind the strong demand is that these cities cater to both business and leisure travel. They are not only major commercial hubs in Asia, but also highly popular tourist destinations,” said Vista chief commercial officer Ian Moore. “We are seeing a clear trend among entrepreneurs and senior executives toward ‘bleisure travel,’ combining work commitments with vacation time. Particularly with high-net-worth individuals, the line between business and private time is increasingly blurred, as they often travel with family members.”

As for Vista’s XO brand, North America remains its leading market, but international bookings through its marketplace jumped by 40% last year. Vista believes the growth underscores the growing need for private aviation in both emerging and established markets.

“We are seeing increasing demand from clients in Asia who are seeking flexible and instant flight solutions. Through the XO mobile application, Asian clients may book and confirm their flights with real-time pricing,” said Crystal Wong, Vista’s president for Asia Pacific.

“With XO now in Asia, our clients enjoy the best of both worlds through Vista’s global infrastructure, from on-demand flights with instant booking through the XO marketplace to a guaranteed flight solution that replicates an aircraft ownership experience with VistaJet. We deliver seamless travel that combines international reach, domestic flexibility, and bespoke lifestyle experiences,” Moore added.

Vista pointed to strong economic momentum across the Asia-Pacific region as helping boost its business. “With Asia’s outward-looking economies and emerging regional superpowers, the region presents a compelling proposition for international collaboration and growth,” according to the company.