AOPA Launches GA Campaign

Long-time AOPA member, pilot and actor Harrison Ford has teamed with AOPA to promote general aviation. Dubbed “General Aviation Serves America,” the campaign will showcase Ford and “other real people” to help explain what “general aviation means to their communities and to their businesses.” AOPA has committed an initial $1.5 million to the campaign, which will employ digital advertising, Web and viral resources and electronic grassroots outreach, as well as extensive paid radio, television and print advertising.