Ultra-high-net-worth individuals in Southeast Asia increasingly favor personalized, legacy-driven luxury experiences, according to a panel session held by Vista—parent company of VistaJet and XO—in Singapore focused on trends among this population in the region. The event gathered voices from across the luxury ecosystem to explore shifts in travel, real estate, and yachting demand.
“With the rising trend of bleisure travel—where business and leisure are seamlessly intertwined—Singapore has consistently ranked among the top destinations for Vista’s clientele,” said Amy Yang, Vista’s v-p of marketing for Asia-Pacific, India, Middle East, and Africa. “Its unique blend of Asian cultures and its status as an international business hub make it an ideal gateway for today’s global travelers…Vista is uniquely positioned to meet this growing demand with a global infrastructure that spans 96% of the world.”
Panelists also included Christine Li, head of research in Asia-Pacific at Knight Frank, and Ewa Stachurska, chief marketing and sustainability officer at Sanlorenzo Asia-Pacific. Speakers shared insights on rising demand for private aviation, superyachts, and luxury real estate.
Vista reported 10% growth in Southeast Asia memberships and doubled XO traffic in Singapore. Flight traffic has surged during major events such as the Grand Prix and Taylor Swift’s tour, with spikes up to 362%. Vista also spotlighted emerging destinations such as Kuching, Da Nang, and Sorong, while noting continued interest in Phuket and Bali.