SEO Title
Jefferies: Business Jet Sentiment Ticks Up, but Market Remains Cautious
Subtitle
Market confidence climbs, but remains cautious
Subject Area
Teaser Text
June’s broker survey shows improved sentiment and steady demand, with pricing dynamics and brand loyalty influencing buyer behavior.
Content Body

Jefferies’ June 2025 business jet broker survey shows a cautious uptick in sentiment, rising to 6.1 on a 10-point scale—up slightly from 5.9 in January but still well below the January 2022 high of 8.7.

Brokers forecast 3% growth in the preowned market for 2025, followed by a flat 2026, reflecting stable but not accelerating demand. Rising inventories and long lead times for new aircraft are sustaining interest in used jets.

Gulfstream remains the most in-demand OEM, with strong momentum behind the G700, now leading sentiment among new aircraft. While most brokers expressed neutrality when comparing the G700 to the Global 7500 and Falcon 10X, brand loyalty was cited as the key factor influencing purchase decisions. In fact, Gulfstream is the most in-demand OEM in Jefferies’ survey, with more than a third of respondents choosing this brand.

New aircraft pricing pressure has intensified. The average discount to list rose to 7.3% from 6.4% in January. While some aircraft still sell at or near list, 30% of respondents reported typical discounts of 6% to 10%. For new and in-development models, the HondaJet Echelon was cited as showing the most pricing weakness, while the G700 is at the other end of the scale.

Jefferies also noted geopolitical uncertainty and tariff risk as growing concerns for future demand, with nearly a third of respondents identifying potential tariff changes as the biggest risk to market stability.

Expert Opinion
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Writer(s) - Credited
Sarah Rose
Solutions in Business Aviation
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AIN Publication Date
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