Story ID: 
AINsight: My 2020 Pandemic Playlist
By: Jay Mesinger
Caption: Aircraft sales broker creates a 2020 pandemic playlist for those in the business aviation industry.
Word Count: 689
I was thinking the other day about what it would be like to make a playlist for the pandemic of 2020. Every one of us probably has that day that it started for them etched in their mind. For me, it was March 14, 2020.
My wife, and business partner, and I were flying home from Mexico. We actually cut our trip short to get home, not wanting to be stuck away from home. We did not know much that day, but rumors and the initial news were not good.
Flying home, we decided to let our employees know that at least for the rest of March, everyone should work from home. By the way, everyone is still working from home almost 10 months later. The first song that came to mind was ”American Pie” by Don McLean. March 14 was the day the music died for us.
Over the next several weeks, the pandemic began to take shape. I remember calling my friends at the title companies, as well as my friends that are aviation attorneys. They all reported that they were mostly working to unravel transactions and send back deposits.
Our aviation market had shut down. The question was for how long. All of us in the aircraft sales business and other segments were feeling close to each other and just collectively hoping for the best while reminding each other to hang on. The song that I put here is “Let’s Hang On” by Frankie Valli.
Next came the pronouncements in April and May, which I am sure you all received as well. “I am never going to fly on a commercial plane again!” This seemed like just idle conversation at the time. People were talking about buying planes and in most cases, they were first-time buyers.
I think we all sort of half-listened to the callers. What was clear was they were all talking about change. The song I picked for this phenomenon is “The Times They Are A-Changin’” by Bob Dylan.
Well, you will never guess what happened next. As the depth and fear of the pandemic continued and people began to understand that this was not going away so soon, and that the CDC safeguards were our best hope for a pre-vaccine solution, the calls that seemed like idle conversation in April and May began to take hold with callers turning into real buyers.
The escrow agents began to tell a different story, as did the aviation attorneys. No more time was spent unraveling transactions. Starting in June the conversation turned to people never having been as busy.
As I have said many times, when first-time buyers come into the world, so much business gets done. Pilots get hired, management companies get new clients, hangars get leased, and maintenance and completion companies get filled up beyond capacity. Our industry gets back to work!
Many people asked if this increase in activity would make prices go up? The answer to that question is no. Two factors are at play here.
First and foremost, this frenzy caused by the new buyers, and accelerated by bonus depreciation, was in large part due to the reduced pricing being offered. Some airplanes that had been on the market for over a year began to sell, in large part because sellers saw this as an opportunity and finally priced their planes correctly. Secondly, the corporate clients have all but retreated from the market for now, thereby balancing demand.
My final song to wrap the year up is Bobby Hebb’s “Sunny.” It seems there is light at the end of this very dark tunnel. We are all hoping for a healthy 2021. Happy New Year and onward and upward!
Jay Mesinger is the CEO and founder of Mesinger Jet Sales, an international aircraft brokerage firm. With 46 years of successfully buying and selling aircraft, Mesinger Jet Sales has a global reputation for personalized, transparent service.