Story ID: 
AviationManuals Nimbly Changes Name To Nimbl
By: Sarah Rose
Caption: "Our name...limited how we were perceived," said CEO
Word Count: 174
Manual development services company AviationManuals is changing its name to Nimbl, a move the company said “better captures the flexible, full range of services, solutions, and commitment to customer support and innovation the company embodies.” Its ARC Safety Management platform will also be renamed under the new moniker.
“We really have been so much more than just manuals for a long time now, but our name often limited how we were perceived by users and the industry,” said Nimbl CEO Mark Baier. “We are a company that is always striving to provide operators with the convenient support they need to keep getting better and safer through quality manuals and safety management tools all backed by an expert team. While manuals were and will continue to be a significant aspect of our services, they are now just one element of a more comprehensive suite of tools.”
The company said the rebranding has made it “excited about expanding its goal of helping operators conveniently enhance safety, efficiency, and operational excellence.”