Story ID: 102Aug
BACA Becomes The Air Charter Association 
By: Kerry Lynch
Caption: Newly named The Air Charter Association says the rebrand will give it a clearer identity.
Word Count: 191
BACA-The Air Charter Association is celebrating its 70th anniversary with a rebranding to The Air Charter Association, a move the organization says will give it a clearer identity. The organization was founded in 1949 as the Baltic Air Charter Association at London’s Baltic Exchange and has focused on representing the air charter industry before regulatory authorities and governments worldwide.

The brand change is the second for the organization that is fully eliminating the “Baltic” reference from the first time. “With only two brand refreshes in those 70 years, the council has taken the opportunity to mark the 70th anniversary with a clear statement to the world of our purpose with the brand and identity change to ‘The Air Charter Association,'” the organization said

“This rebrand really cements in everyone’s minds what The Air Charter Association is here for and who we represent. We’re a global trade body with over 250 members around the globe,” CEO Dave Edwards said. “It’s been a great 70 years as BACA, but the time is right to drive the organization to its full potential now.”

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