Story ID: 
BBJ Launches Resale Guarantee with Jetquity
By: Sarah Rose
Caption: New program secures jet value
Word Count: 229
Boeing Business Jets has introduced the Jetquity Protect Program, a resale value guarantee for BBJ Select customers, in partnership with financial services firm Jetquity. The program offers BBJ Max 7 owners financial predictability by ensuring a minimum resale price after a specified ownership period, typically six to eight years.
“As the aviation industry continues to evolve, we remain committed to delivering innovative solutions that meet the needs of jet owners and enhance their investment experience,” said Chris Shindle, director of marketing for BBJ. “We are proud to highlight the Jetquity Protect Program to BBJ Select customers to ensure financial security and flexibility and support longer-term marketability.”
Participants in the program pay a fixed monthly fee in exchange for a guaranteed minimum buyback value. If an aircraft sells above the guaranteed amount, the customer retains the additional proceeds, with no cap on upside potential. Boeing Business Jets said  this mitigates exposure to market volatility and enhances long-term asset planning.
The Jetquity Protect Program is offered exclusively to BBJ Select customers, who also benefit from simplified cabin configurations and shorter lead times. Backed by Boeing’s global support infrastructure, the BBJ Select is designed for high utilization and long-term reliability. According to the company, BBJs typically retain more residual value than competing models, which Jetquity’s new offering aims to further strengthen.