Story ID: 513BergWindowShadesNBAAOct2012.doc
Berg Features The ‘Drop-in’ Bizjet Shade
By: AIN Staff
Caption: 
Word Count: 232
W.M. Berg is featuring its simplified custom window shade assembly design here at Booth No. 813, highlighting 15 years of experience in motorized business jet window shade assembly applications.
  
The firm is emphasizing its “truly simple, three-component design.” In both manual and motorized variants, the shade assemblies include: a lead screw to transfer horizontal actuation to vertical shade movement with a motor for the motorized assembly; an upper pulley bearing assembly, replaced by shaft drive for the motorized assembly; and two belts.
  
“Our ‘drop-in’ design provides worry-free operation because there are no cables to increase the risk of failure,” said director of marketing Mark Weiland. “This saves customers labor and maintenance costs, while ensuring low force and precise actuation.”
  
Other advantages of Berg’s customized approach to the business aircraft window shade include: adaptation to various mechanical envelopes, environments and constraints; adjustable stops with rare-earth magnets; 303 stainless steel lead screw and guide rails; and off-the-shelf assembly design.
  
“Our customers are assigned a dedicated engineer representing an entire team of experts as their single point of contact for the entirety of the projects,” said Weiland. “This ensures them not only a high-quality product, but service and support, too.”
  
W.M. Berg’s facilities are located in Cudahy, Wis. where its shades are built and assembled in a 150,000-sq-ft plant.–K.J.H.