Story ID: 480 BombardierRenewable booth
Bombardier's Booth: An Upcycled Wonderland
By: Curt Epstein
Caption: Highlighting its new line of upcycled cabin furnishings, Bombardier's booth had an eco-conscious makeover this year.
Word Count: 304
With Bombardier introducing a line of renewable cabin furnishings for its Challenger 3500 at this year’s EBACE, the Canadian airframer decided to fully demonstrate that environmental theme throughout its two-story booth (Z117). While the OEM’s display has long incorporated some reusable elements—it has reused the same structural elements for more than a decade, according to Mark Masluch, the company’s senior director of communications—it discussed what else it could incorporate with its booth designer who had been working on a reduce, reuse, recycle concept.

“How do you bring that to the forefront of showing customers that we’ve really bought into this philosophy?” Masluch told AIN. “It really starts when you just look at the booth now.”

The resulting collaboration incorporates a variety of recycled and environmentally-friendly materials in the finished design. Reusable unfinished birch plywood panels sourced from Forest Stewardship Council-certified manufacturers front the outside, show-facing side of the booth, including the reception desk.

Its EBACE reception and lounge areas are floored with reusable cork tiles. Cork bark is known for its high retention of carbon, as well as its renewable harvesting methods that leave the tree unharmed and able to continue producing cork. The lounge area repurposes simple painted cardboard tubes into high-style wall material, while in the upstairs completion suite and VIP lounge acoustic panels made from recycled plastic bottles cover the walls.

Elsewhere in the booth, polyester wall coverings are derived from reclaimed ocean debris plastics, which are in turn recyclable. In the dining room, wallpaper made from recycled wood pulp adorns the walls, and, when done, can revert back to pulp for further use.

In addition, the Montreal-based company took the environmental costs of transporting the materials into account, opting for locally sourced goods.