Story ID: 
Bombardier Teams with Aston Martin on Design
By: Kerry Lynch
Caption: Bombardier signed a letter of intent with Aston Martin to collaborate on custom design services for its Global and Challenger aircraft.
Word Count: 166
Bombardier has signed a letter of intent with Aston Martin to collaborate on custom design services for its Global and Challenger aircraft. The Canadian manufacturer said the collaboration would provide customers the opportunity for a unique design experience that will combine approaches used in the luxury automotive market with those in business aviation and open new possibilities for cabin experiences.

“Aston Martin has a highly refined set of automotive design principles, driven by the meticulous application of proportion, craft, and technical innovation,” said Marek Reichman, Aston Martin's v-p and chief creative officer. “Bombardier’s customers share our owners’ desire for unique contemporary design statements. We are truly excited at the prospect of collaborating with Bombardier’s accomplished design team to bring our respective design expertise together.”

“We would be proud to add a new facet to this experience that channels Aston Martin’s distinct aesthetic approach,” added Peter Likoray, Bombardier’s senior v-p of sales and marketing for new aircraft.