Story ID: 1101614alerts
Directional Aviation Realigns Flexjet, Flight Options
By: Chad Trautvetter
Caption: Flexjet will focus on newer aircraft while Flight Options will go back to its roots as the ‘value fractional.'
Word Count: 204
Directional Aviation Capital (DAC) is “realigning” its two fractional aircraft providers–Flight Options and Flexjet–to eliminate confusion in the marketplace since acquiring Dallas-based Flexjet from Bombardier in December. “Frankly, we were even a little confused internally about how the two brands were differentiated,” DAC principal Kenn Ricci told AIN.

Under the new alignment, Flexjet will focus on newer aircraft and those with the range to carry owners to any place on earth, while Flight Options will offer fractional shares in pre-owned jets, as well as remanufactured aircraft such as the 400XTi from DAC’s Nextant Aerospace. “Thus, Flight Options will go back to its roots as the ‘value fractional,’” Ricci said. “Flexjet owners tend to be more corporate and want to fly on younger aircraft. Flight Options customers have a more entrepreneurial spirit and tend to go for the best deal.”

This means that the new Embraer Phenom 300s in the Flight Options fleet will soon be migrating to Flexjet, Ricci noted. And to meet the global mission, Flexjet recently added four young pre-owned Bombardier Globals to its fleet; longer term, this requirement will be fulfilled by the order for 50 Gulfstreams (22 firm, 28 options) it placed on Tuesday.