Story ID: 
Farnborough Inks New Sponsor Partnership
By: Curt Epstein
Caption: Lugano has sponsored a new lounge at the London-area business aviation gateway
Word Count: 198
UK business aviation hub Farnborough Airport (EGLF) has partnered with noted jeweler Lugano, which celebrated its recent arrival in Britain with the opening of a gallery in London’s Mayfair district.
The deal with the luxury U.S. brand included the brief closure and renovation of the FBO terminal main lounge, transforming it into the Lugano Lounge, with a customized interior designed by Lugano’s COO and co-founder Idit Ferder featuring high-end flooring, fabrics, and furniture. Looking to make a splash across the pond, the company also sponsored this year’s Royal Windsor Horse Show and the Royal Charity Polo Day in honor of its arrival.
At London-area EGLF, the brand also mounted a 3,600-sq-ft banner on the airport control tower, making it the largest airside advertisement at any UK airport.
“We are delighted to be collaborating with Lugano as they make their grand entrance into the UK market, adding to our already renowned and unrivaled customer service,” said Farnborough Airport CEO Simon Geere. “The partnership with Lugano will further enhance Farnborough Airport’s tranquil and seamless experience, catering to those wishing to enjoy the benefits of premium travel connectivity.”