Story ID: 401FuelerlLinx
FuelerLinx Adds SAF Locating and Pricing Functionality
By: Curt Epstein
Caption: The online business aviation fuel marketplace is rolling out improvements to its fuel maps and FBOLinx products at NBAA.
Word Count: 382
Online fuel marketplace provider FuelerLinx (Booth 4332) is debuting new capabilities to its fuel availability maps, as well as its popular FBOLinx software. The California-based company has introduced a sustainable aviation fuel (SAF) search and purchasing option to its software.

SAF is a crucial component in the industry’s growing efforts to decarbonize, and the addition to the FuelerLinx system will help alleviate problems in sourcing and pricing the renewable fuel. On its online maps, sustainable options will be highlighted with green leaf icons.

“The addition of SAF is a key moment in the evolution of our software, and it underlines FuelerLinx’s commitment to helping our clients on their path to the industry’s net-zero goal,” said company president and CEO Kevin Moller. “Fuelerlinx transacts over 50,000 purchases each month, all of which will now have the ability to find and price sustainable options.”

In addition, the system will produce analytics so customers can track and see where further carbon offsets will be required, according to Jessica McClintock, v-p of global account management. “This level of insight makes Fuelerlinx’s customers better informed and able to manage their fuel purchases and tankering decisions," she said.

FuelerLinx has also enhanced its FBOLinx subscription product. The improved portal will give its FBO customers the ability to analyze and target flight department demand through data derived from the company’s thousands of fuel transactions each month and 14 years of industry tracking. As part of the FBOLinx offering, each customer location receives a 300-nm-range ADS-B receiver, which will alert the FBO when an inbound aircraft with a fuel order is in range. The system will then transmit the flight operator’s requested fuel volume and services required along with its contract fuel program.

Other features include a contact resource manager, airport geofencing to track aircraft ground movement, customer conversion rates, fuel volume data, and historical aircraft movement information.

“FBOLinx is the future of lead generation and analytics for FBOs,” said Karen Rutowski, product growth manager for FuelerLinx, adding that it solves and simplifies issues common to all FBO operators. “The lead-generation tools alone are going to power business growth for FBOs and finally leave binoculars and hours of taxi watching in the past.”