Story ID: 
Harrods Distinguishes Its Two London Stansted FBOs
By: Chad Trautvetter
Caption: Building names differentiate facilities
Word Count: 182
Harrods Aviation is naming its two FBOs at London Stansted Airport to help differentiate the clientele served at each of the facilities, as well as leverage the company’s heritage. While still branded as Harrods Aviation, the main FBO is now dubbed “The Brompton,” while the other facility is “The Knightsbridge.”
The Brompton, located at CM24 1AN, will continue to provide services for private and corporate flight departments, as well as charter clients. The new signage pays homage to Harrods’s historical connection to Brompton Road in London, where the company’s luxury department store has long been an iconic landmark.
Meanwhile, The Knightsbridge, located at CM24 1QQ, will continue to handle royal, head of state, and large group travel. “The new signage emanates the company’s prestigious image and embodies the excellent service standards for which its namesake Knightsbridge store is renowned.” In addition, plans are underway to modernize the large-capacity business lounge at this facility.
Harrods Aviation plans to host a launch party next month to showcase the new branding and identity.