Story ID: 371
Harrods Rolls Out Welcome Mat at ABACE
By: Kerry Lynch
Caption: The company has been holding face-to-face meetings with clients in China as it moves to build relationships in the region.
Word Count: 208
London business aviation services provider Harrods Aviation (Booth 318) has been building its presence in the Asia-Pacific region and eyes this year’s ABACE as a platform to expand on that effort. Harrods Aviation’s Will Holroyd and Nathan Farrow recently travelled to Hong Kong, Shenzhen, and Beijing to build relationships with clients, and a team of four company executives has lined up a series of meetings with operators at ABACE.

At ABACE 2018, the Harrods Aviation booth has a traditional English theme that the company said is similar to the English “dapper chaps” theme it presented at the recent NBAA Schedulers & Dispatchers Conference. The booth highlights green and classic colors that the business aviation services provider said is synonymous with its flagship Knightsbridge store.

“We look forward to meeting new friends and continuing to build on our old relationships,” said Holroyd, who is sales and marketing director.

“From an operations point of view, I understand on a first-hand basis direct from operators their requirements when travelling to London, so that we can continue to meet customers’ needs in the best possible way,” added Kerry Besgrove, aviation operations director from Harrods Aviation, which operates FBOs at London Luton and Stansted Airport.