Story ID: 426
High Tech Finishing Shines at Geneva Show
By: Sarah Rose
Caption: Company recently celebrated 40th anniversary
Word Count: 180
Houston-based High Tech Finishing is hoping to make its finishing products shine this week at EBACE 2024. The plating company flaunts more than 130 different finishing options and custom color-matching for interiors.
National sales manager Amanda Gilley Taylor told AIN that its appearance at EBACE comes on the heels of the company’s 40th anniversary. “We also have a brand-new sample book. We've really enhanced our marketing. So it's a nice presentation folder; it's geared more toward designers,” she said.
“We also have a new plating line, which is very unique to come out with [one] as there's only a finite number of elements that can be used to come up with finishes,” Taylor noted.
According to Taylor, the company’s focus is to continue getting their brand in front of show attendees. “We're getting walk-through traffic and then obviously we have our after-hours networking and that sort of thing,” she said, “using it as an opportunity to just really speak with other people in the industry and as a community network.”