Story ID: 
Michigan FBOs Rebrand
By: Curt Epstein
Caption: Executive Air Transport, Tulip CIty Air Service, and a new FBO at Cherry Capital Airport will form the nucleous of a new local FBO chain.
Word Count: 213
Privately-owned Executive Air Transport, the lone aviation-services provider at Michigan’s Muskegon County Airport is rebranding as it grows into a regional FBO chain. In 2017, owner and president Terry Boer acquired Tulip City Air Service, long a fixture at West Michigan Regional Airport, and kept its name intact. With his latest recent purchase of charter provider Air Service at Traverse City’s Cherry Capital Airport (TVC), he is establishing a new FBO there, which will compete with the existing Avflight facility.

All three locations will be rebranded as Vision Air Center, while the company’s charter operations at all three locations will be incorporated as Vision Air. Air Service had a pair of Learjet 31s, a Citation CJ3, a Beechcraft King Air 200 and two Barons on its certificate, which transferred to Boer’s company.  

While it is already using the former Air Service office at TVC to conduct charter operations and will retain it as its FBO terminal, the company expects to begin handling transient aircraft there in the first quarter of 2020, following the installation of a new Phillips 66-branded fuel farm holding 20,000 gallons of Jet A, and 10,000 gallons of 100LL avgas. The facility also includes a 20,000-sq-ft hangar, which can accommodate up to mid-size business jets.