Story ID: 
New Sustainable Aviation Fuel Initiative Targets APAC
By: Curt Epstein
Caption: Green Fuel Forward aims to spur demand for SAF
Word Count: 236
Green Fuel Forward, an initiative to spur demand for sustainable aviation fuel (SAF) in the Asia-Pacific (APAC) region, was unveiled this week at the GenZero Climate Summit in Singapore. Developed as a partnership between the World Economic Forum and GenZero, an investment platform focused on global decarbonization, the measure looks to increase SAF usage in the region, eventually leading to a production ramp-up.
“The Asia-Pacific region has a unique opportunity to lead in sustainable aviation fuels,” said GenZero CEO Frederick Teo, “but unlocking this potential requires stronger demand signals.”
Due to its rapidly growing aviation sector, abundant feedstock resources for the production of SAF, and increasing governmental support, Asia-Pacific is poised to become a key market for the renewable fuel. Singapore, Australia, and Japan have already implemented measures to encourage faster decarbonization in aviation.
Green Fuel Forward’s goal is to unite airlines, logistics providers, and corporations operating in APAC in this process, which has already garnered support from leading companies and agencies including American Express Business Travel, Boeing, DHL, International Energy Agency, Neste, Qantas Group, Singapore Airlines, and the Roundtable on Sustainable Biomaterials.
Planned activities will feature workshops and guidance to help users understand key topics such as environmental integrity, book-and-claim systems, and reporting practices for claiming and logging sustainable credits. A hands-on exercise in buying SAF and SAF credits will also be offered.