Story ID: 016CompRefurbUpdateAINFeb2012.doc
Roku Breaks the Smart TV Mold
By: AIN Staff
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Word Count: 147
Roku recently unveiled a new solution to a better smart TV–the Roku Streaming Stick. The wireless device is about the size of a standard USB flash drive that will plug into MHL-enabled HDMI television ports, allowing it to deliver power and other critical elements for the streaming experience.
    
According to the Saratoga, Calif.-based company, the Streaming Stick features built-in Wi-Fi, processor, memory and software and allows interface with onboard devices from laptop computers to iPads and smartphones. It does not require cables or a separate power source and can be controlled by the TV remote. 
    
The Streaming Stick was unveiled last month at the annual Consumer Electronics Show in Las Vegas and is expected to be available in the second half of this year for between $50 and $100. Roku plans free software updates and channel enhancements as the product matures.