Story ID: 
Sentient Achieves Triple-digit Emissions Offsets in 2021
By: Jerry Siebenmark
Caption: The results come in the first year of the Directional Aviation jet card provider's sustainability program. 
Word Count: 184
Twelve months after the launch of Sentient Jet’s sustainability initiative, the jet card unit of Directional Aviation recorded a 300 percent carbon and emissions offset across 30,000 legs flown, which the Boston-based company said was the equivalent of 541,089 tonnes of emissions. Sentient’s carbon- and emissions-neutral program comes through a partnership with private aviation sustainability specialist 4Air, also a Directional Aviation company.

Under the program with 4Air, all aviation emissions are offset, including water vapor, aerosols, and nitrous oxide. Combined, they account for two-thirds of the emissions an aircraft produces during flight. Sentient provides the offset program to its jet card owners at no additional cost. The offsets are used to support renewable energy projects and forest conservation, which sequesters carbon.

“We’ve made strides on the sustainability front in terms of how we are thinking and handling it differently,” said Sentient president and CEO Andrew Collins. “Guided by our partnership with 4Air, the past 12 months were truly transformative, and we're looking forward to continuing our commitment and thoughtful approach to sustainability to meet both market and customer needs."