Story ID: 
Signature Flight Support Streamlines Loyalty Programs
By: Curt Epstein
Caption: The BBA Aviation subsidiary has made it easier for customers to cash in their rewards points.
Word Count: 234
Signature Flight Support rolled out a new customer-reward program today at the 2015 NBAA Schedulers and Dispatchers Conference in San Jose, Calif. Dubbed Signature Loyalty, the new program combines the existing Signature TailWins and Status customer rewards plans into a single online product that offers real-time incentives.

Using the new program, which is accessible any time, anywhere, through mobile devices, users can view a current accounting of their accrued points, which are redeemable for gift cards from retailers or for a virtual Visa card. After redeeming points, users will receive an email with the gift card information, and the card can be used immediately.

To enroll in Signature Loyalty, current customers need only reset their passwords and update their membership profiles. “We designed and developed Signature Loyalty to be the business and general aviation industry’s leading rewards program, providing the only real-time rewards experience,” said Signature president and COO Maria Sastre. “The program is simple, easy to use and offers customers the rewards they are truly looking for.”

Members who use their Signature Flight Support card powered by US Bank Multiservice will earn double points on any purchases within the Signature network, while sister BBA Aviation companies Dallas Airmotive and Signature Technicair will also provide customers with TailWins points. In the coming weeks, Signature will unveil a reloadable MasterCard that is tied to the new program.