Story ID: 404SinoHublot
Sino Jet and Hublot Pursue Strategic Cooperation
By: Matt Thurber
Caption: Charter provider Sino Jet brought a Hublot-branded Embraer Legacy 650 to the ABACE 2016 static display.
Word Count: 207
If business aircraft are all about saving time, then it’s only natural that a charter company would partner with a high-end watchmaker, and that is exactly why there is a Sino Jet Embraer Legacy 650 on the ABACE static display with a huge “HUBLOT” brand name painted on the fuselage. This is all part of Sino Jet’s new strategic cooperation with Switzerland-based Hublot.
  
According to Sino Jet (Booth P212), “The cross-border collaboration with Hublot comes from Sino Jet and Hublot’s shared interpretation of Chinese business elites’ needs for high-quality lifestyles. Flexibility, convenience and comfortable experience of the business jet determines its top position among all other travel methods; and as an accurate time-recording tool, a high-end watch is also an integral part of the business elite.”
  
Sino Jet CEO Jenny Lau said, “Pursuit of the perfect customer experience is our goal. We are proud to work together with a global famous watch brand like Hublot to provide professional accurate privilege service for top business passengers.”
  
Loic Biver, Hublot general manager for Greater China, said, “Hublot wants to help Sino Jet to introduce this distinguished and comfortable way of traveling, high-end lifestyle and culture to Chinese business elite.”