Story ID: 
VistaJet Sees Continued Demand Growth
By: Kerry Lynch
Caption: VistaJet hours, memberships surge in 2023's first-half
Word Count: 276
VistaJet reported that program memberships jumped by 40 percent and program flight hours sold increased by 20 percent in the first six months of the year. In fact, the international operator said, it added a record number of members in the first half of 2023.
Meanwhile, existing clients are increasing their flying hours, with about half of the program hours sold characterized as “add-on” hours, VistaJet noted. Flying hours across the board are up by 30 percent with growth spanning across the globe. VistaJet hours flown in Europe increased by 38 percent in the first half of the year and accounted for 34 percent of its total flight hours. The operator’s flight hours were up by 15 percent in the U.S., 80 percent in Asia, and 62 percent in the Middle East.
“We are off to a strong start in 2023, thanks to our rapidly growing subscription program,” said the company's founder and chairman, Thomas Flohr. “Reflecting the enduring demand for the subscription model across our client base across all markets, we continue to see unprecedented levels of demand from existing and new members, with many more hours being sold to existing members as well as a large number of new clients asking to join Vista.”
The growth has come as VistaJet has continued to scale and upgrade its fleet, with more than 200 aircraft now sporting its silver and red livery. This year, Vista has upgraded 46 aircraft, including 31 in the U.S. As it has expanded its portfolio of operators, it has been training cabin hosts to standardize its approach to service. In addition, it has added 120 people to its teams from an applicant pool of 3,000.