Story ID: 
Wheels Up Introduces Enhanced Online Pricing Options
By: Curt Epstein
Caption: New functionality is aimed at increasing pricing transparency
Word Count: 228
Private aviation lift provider Wheels Up has introduced new booking functionality to its mobile application and website that allows air charter customers to view dynamic pricing rates at departure and arrival locations for specific dates. They will also be able to track their savings and loyalty program progress, matching capabilities typically offered for airline travel.
The added booking options make it easier for users to navigate Wheels Up's pricing across more than 200 of the most popular city pairs based on the current season. When searching via the online portals, customers can select the “Flexible Plans” option to identify lower-cost airport pairs that may result in substantial savings per leg.
Wheels Up believes these latest improvements will also enable it to more efficiently schedule its operations.
"Over the last few years, we at Wheels Up have proudly placed transparency and customer value at the center of our brand promise," said Kristen Lauria, the company’s chief customer and marketing officer. “We've previously illustrated that commitment by being the first in our industry to publish operational metrics and are proud to extend that visibility to our dynamic pricing rates and individual flier progress towards reward redemption. We remain committed to placing clarity, flexibility, and ease at the forefront of our customers' experience while continuously delivering realized value on a flight-by-flight basis.”