Officials at Los Angeles-area Bob Hope Airport (BUR) voted this week to rebrand the LAX alternative as Hollywood Burbank Airport, a name it held during the 1960s and ’70s. The rebranding is an effort to increase its geographic recognition among travelers from outside of the region. Located closer to Hollywood than Los Angeles International Airport, Burbank is the only airport in the area with a direct rail link to downtown Los Angeles.
The gateway was known as Burbank-Glendale-Pasadena Airport until 2003, when its name was changed to honor the legendary actor/comedian and area resident who died that year at the age of 100. It has experienced somewhat of an identity crisis in the years since, according to airport management. It first opened in 1930 as United Airport, and has had several names in its long existence, including Lockheed Air Terminal. While it will still legally maintain the Bob Hope name, rebranding at the airport will take place starting this week.