Virgin Charter plans program to rate charter operators

Virgin Charter (Booth 1228), a new full-service online marketplace from Sir Richard Branson bringing together buyers and sellers of private air travel, has announced that it is launching a quality assessment program for private aviation.

The program, said a Virgin Charter spokesman, “allows best-in-class operators and service providers to distinguish themselves and offers unprecedented insight into the quality of the airplanes they charter.”

Marketing research firm J.D. Power and Associates has been hired to administer the Virgin Charter Quality Program (initial working name), establishing a single quality rating for airplanes and services. A group of leaders from the charter and aircraft management industry is setting the standards of excellence.