Japanese IFE Supplier Enters Business Aviation Market

Matsushita Avionics Systems, a supplier of in-flight entertainment equipment to airlines, is getting into the business aviation market with a new cabin product called eFX. Introduced at last month’s NBAA Convention, eFX is designed to bring to business jets digital audio and video technology that is just as durable as IFE systems built for airliners. Powered by Panasonic electronics, eFX gives passengers Ethernet connectivity, live text news updates, digital audio and video content on demand and the iXplor moving-map program. Matsushita plans to offer a variety of seat and bulkhead display options for use with eFX, all controlled through a single integrated touchscreen panel, called Smart Display. Wireless connectivity in the cabin, said a company spokesman, is not far behind.