Where the Jetset Shops for Wings

This is The Jet Business’s new store in Mayfair, London’s fanciest neighborhood. It opened fully in January, complete with purpose-built 32-inch iPads that allow prospective clients to specify their private aviation preferences and view specifications and cabin layouts on life-size video walls. Sales discussions take place in a full-size mockup of an Airbus ACJ, featuring a living room, dining room and office. Company founder Steve Varsano tells AIN he is already busy fielding inquiries from visiting clients drawn from around the globe.