Air Culinaire Worldwide is establishing client services teams to provide more tailored services for individual client needs. Its client services representatives will receive training on their specific client segment, a move that Air Culinaire said will streamline communications and the ordering process. Representatives will learn fine details of order history, preferences, and passenger profiles, the company added. Customers, meanwhile, will be provided with a dedicated email address and phone number of their client services teams.
The creation of the teams comes after the catering specialist conducted in-depth analysis of its customers’ ordering habits, as well as their communication preferences, the in-flight catering specialist added.
“While brainstorming ways to approach our company’s growth over the past several years, it became apparent that we needed to focus on how we serve our various clientele,” said Jennifer Walton, vice president of client services. “Creating specialized teams gives us the opportunity to narrow our focus and address the specific needs of each client on a more personalized level.”