World Fuel Services has introduced the purchase of carbon offsets as a points redemption option for its rewards program members. A carbon offset equals one ton of greenhouse gas emissions that has been avoided or reduced in the atmosphere, and World Fuel Rewards customers can enter their fuel volume or points they wish to spend and the system will calculate the amount of carbon emissions in tons of CO2 equivalents.
The company’s World Kinect sustainability division, which sources its offsets from verified and certified projects worldwide, will then analyze the member’s energy usage and retire carbon offsets to compensate for a portion of their direct (Scope 1) and indirect (Scope 2) carbon emissions. Customers will receive carbon offset certificates to assist in their reporting.
“We understand that sustainability can feel complex and unattainable, and we want to make it easier for World Fuel Rewards members to achieve their sustainability goals,” said Malcolm Hawkins, the Miami-based fuel provider’s senior v-p of business aviation global sales. “Including carbon offsets as a rewards redemption option encourages members to take this simple and significant first step in their sustainability journey.”