Bahrain-based Gulf Air is launching private charter flights through a new entity called Boutique Charters, using its fleet of narrow- and widebody aircraft—including Airbus A320neos and A321neoLRs, as well as Boeing 787-9 Dreamliners. Gulf Air said the charters will be available to government and corporate delegations and for group travel, destination weddings, private family holidays, and private cargo.
The move is in line with Gulf Air’s strategy to offer boutique services to a niche clientele, highlighting the product and customer experience it is known for instead of the volume-driven business of its larger airline competitors. Under Boutique Charters, Gulf Air will offer customers the choice of several in-flight services and preferences from fresh flowers, unlimited Wi-Fi, a selection of the newest movies and TV shows, choice of food and beverage, and tailor-made menus with cold and hot meals.
“This is a major milestone for the national carrier of the Kingdom of Bahrain,” said Gulf Air acting CEO Waleed Al Alawi. “The world has changed so much since early 2020 and every business has to thrive into new ways of extending commerce and expanding its reach to new horizons. With our brand-new fleet, comfort technologies, high-standard food and beverage offering, and tailor-made add ons, our charter services promise to be an extension to our brand promise.”