Atlantic Aviation has completed the rebranding and integration of six former Air Service Hawaii FBO locations into its network. The locally-owned chain was purchased last year by Ross Aviation, which later merged with Atlantic.
The newly-branded locations are at Honolulu Daniel K. Inouye International (PHNL), Maui Kahului (PHOG), Kona Ellison Onizuka Kona International (PHKO), Lihue (PHLI), Hilo International (PHTO), and Lanai (PHNY) airports. Later this year, Atlantic will complete the construction of an FBO complex at PHKO that will consist of a 5,000-sq-ft terminal and a 38,000-sq-ft hangar—the first dedicated general aviation infrastructure on the field.
The facilities at Honolulu, Maui, Kona, and Hilo all have U.S. Customs services available. While the signage and staff uniforms at each location now conform to Atlantic’s style, the traditional Hawaiian hospitality will remain, including the presentation of leis to arriving passengers and crews.
“Whether as a destination or as a stopover for international flights, serving customers in the Western Pacific is very important to us,” said Steve Hirschfeld, Atlantic’s senior v-p of operations for the region. “And just as important is doing so in a way that preserves the personality, culture, and amazing environment of Hawaii. I’m proud to say we’ve accomplished just that and we look forward to continuing the rich aviation heritage of the islands.”