Signature Aviation is marking its appearance this week at the 2024 NBAA Schedulers and Dispatchers Conference with the official show debut of the FBO chain’s new visual branding.
The move also sunsets the Signature Flight Support brand that the company’s FBO division had carried since its founding after the 1992 merger of Page Avjet and Butler Aviation—forming one of the industry's first large-scale FBO chains.
“Our new brand heralds Signature’s transformation as the world’s preeminent hospitality company in aviation,” explained company CEO Tony Lefebvre. “At every step of the guest journey, we aim to exceed their expectations by delivering a modern, innovative, and exceptional experience."
Earlier this year, the company began the rebranding process at its terminals, starting with its facility at Harry Reid International Airport in Las Vegas, which hosted this year’s Super Bowl.
Signature operates the world’s largest private aviation network, with more than 200 locations globally, and the new branding includes a new logo, new colors, and new typography across the range of company communications.