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Embraer Exec Jets, Gulfstream Aerospace Take Bigger Slices of Bizjet Market
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Embraer gained 4.6 points of market share since 2009, while Gulfstream went up 2 points
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Embraer Executive Jets and Gulfstream Aerospace have garnered the largest business jet market share gains over the last 15 years, according to Jefferies.
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Embraer Executive Jets and Gulfstream Aerospace have garnered the largest business jet market share gains over the last 15 years, according to Jefferies Equity Research's analysis of JetNet iQ data. Hawker, meanwhile, lost the most traction in the market.

Embraer’s market share rose from 2.2% in 2009 to 6.8% last year, marking the largest gain of all major business jet OEMs. In addition, Embraer Executive Jets accounted for 20% of business jet deliveries last year, up from 14% in 2009, Jefferies said.

Gulfstream netted a rise of two percentage points, to 13.6% market share, over the 15-year period. Fleet share gains “largely came at the expense of Hawker, which fell 3.6 points, from 11.6% share in 2009 to 8% in 2023” as out-of-production midsize Hawker twinjets are retired, Jefferies explained. Hawker 900XP production ceased in 2012.

“Among the largest OEMs, Dassault has lagged with its niche product offering focused on the ultra-large jets with the introduction of the [Falcon] 10X slated for 2027” and recent service entry of the 6X, the research firm said. According to Jefferies, the OEM has conceded 1.3 points of market share over the last 15 years but “we would expect this to re-accelerate” with service entry of the 10X.

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Embraer's share of the business jet market zoomed 4.6 points, to 6.8%, since 2009. Its Phenom 300 light jet is a large part of the OEM's success in garnering a bigger slice of the market.
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