The National Air Transportation Association (NATA) has introduced a strategic marketing platform to link its members with experts, tools, and resources. NATA Partner+ comprises a network of industry brands and subject matter experts from the association’s membership that can assist with operational efficiencies and address local, tactical, and strategic issues specific to individual aviation businesses, the association said.
This includes offering solutions for industry challenges, business growth platforms, and business intelligence for increased productivity. In addition, NATA Partner+ affiliates offer a range of discounts, free trials, waived fees, exclusive content, and educational training.
“NATA members face both new and lingering challenges from looming changes to safety and security programs to lags in certification, increased market competition, and an evolving operational landscape with heightened community pressures. While many of these concerns are shared broadly, the solutions often vary by company or location,” stated NATA COO Keith DeBerry.
The partner program, DeBerry added, can help members navigate through these challenges while building on the brands of the participants. “Through this program, NATA is connecting our aviation business community with trusted, strategic partners who support the association while providing enhanced solutions to help our members more effectively and efficiently achieve their objectives—a winning formula,” he said.
Some of the resources available cover technologies for air charter communications, operations, and sales growth; software to support airport ground operations with a focus on operational efficiency and quality control; guides on developing and maintaining required security programs; expertise and guidance on certificate consolidations, approvals, and other regulatory matters; and training and tools for safety management systems.
Initial NATA Partner+ participants include Hawthorn Hill, iReportSource, KGG, Levo, NDX, and Polaris Aero.
“The association leverages its diverse committee structure to identify concerns and to inform engagement with the talented and ground-breaking lineup of strategic partners participating in the NATA Partner+ program,” stated NATA president and CEO Curt Castagna. “The depth and range of industry know-how and ingenuity demonstrated by Partner+ participants is unmatched, as is their enthusiasm for collaborating with NATA to enhance membership benefit—a true testament to their commitment to our collective success.”