Gogo Business Aviation has folded the recently acquired Satcom Direct business into a new Gogo branding that provides a unified single identity reflecting both companies. This comes after Gogo completed its $375 million acquisition of the connectivity specialist in December, extending its reach and creating what the Broomfield, Colorado company called “the only multi-orbit, multi-band, in-flight connectivity provider serving the needs of every segment of the global business aviation and military/government mobility markets.”
While retaining the Gogo name without the “Business Aviation” tag, the unified branding adopts the familiar Satcom Direct blue in a move the company said capitalizes on the heritage of both companies but reflects the expanding business.
“The new brand represents how we can provide a seamless connectivity offering to our customers wherever they fly,” said Gogo CEO Chris Moore. “In an increasingly complex connectivity landscape, the brand reflects our contemporary approach to delivering a diverse portfolio of connectivity solutions to all sizes of aircraft from a single resource.”
While unifying the commercial business, Gogo opted to retain the SD Government brand for the military/government sector as well as the SD Data Center in Melbourne, Florida, where the former headquarters of Satcom Direct was located. “These are both Gogo group companies but have very specific markets that are familiar with these names, which is why we are choosing to maximize this familiarity,” he said.