Private lift provider Wheels Up has launched a sustainable aviation fuel (SAF) program for its charter customers. It will allow users to opt into the program to seamlessly integrate SAF use into their bookings and contribute to the decarbonization of aviation.
While SAF is expected to play a major role in the industry’s carbon reduction ambitions, it still only makes up a small fraction of the fuel supply, with limited geographical availability. As such, Wheels Up will partner with Delta Air Lines to purchase SAF, which will be used in a book-and-claim format to allow private aircraft passengers to participate regardless of their departure airport. Via the program, charter customers can determine the amount of SAF they wish to support, and the company will coordinate with Delta—using sustainability software solutions provider Chooose—to direct those contributions into the airline’s SAF program.
Programs like this are expected to play a critical role in signaling the need for SAF, as well as scaling the fuel's production and use over the coming years.
“As demand for ESG-conscious travel grows, this initiative allows our customers to take meaningful steps toward reducing their carbon footprint, while reinforcing Wheels Up’s commitment to sustainable aviation,” said Jill Greer, the company’s v-p for investor relations and sustainability.