The independently owned Million Air-branded FBO at Hollywood Burbank Airport (KBUR) rebranded as Hollywood Burbank Jet Center effective yesterday, ending a licensing arrangement that had been ongoing for 22 years.
“The Lee family has been an important and cherished part of the Million Air story,” said Million Air chief brand officer Allison Woolsey. “While transitions like these are never easy, we understand and respect their desire to step into a new chapter that honors their family’s legacy. We are grateful for the decades of partnership, and we have every confidence that Priscilla and her team will continue to deliver exceptional service.”
While under a new name, the leadership team—including owner Harold Lee, general manager Priscilla Howden, and operations manager Ron Reynolds—will continue to steer the FBO, providing the same level of services, the company said. This includes maintaining the Million Air standards “but with an enhanced local presence,” it added.
Howden, Lee’s daughter, explained to AIN that the FBO’s licensing agreement with Million Air Interlink expired at the end of 2024, but the facility continued on a month-to-month basis while it reviewed options. A new licensing agreement accompanied some increased fees, and at the end of June, management decided that it would instead invest in FBO improvements. “The Million Air brand is a great brand and there is value it. We just needed to make a business decision. We have some big events coming up: World Cup, Super Bowl, and the Olympics,” she said, adding that the team is working to get the FBO ready for the additional traffic
“We have always been an independently owned FBO,” Howden said. “This name change reflects our spirit of independence. We are incredibly grateful to the Million Air team for decades of partnership, collaboration, and, most importantly, camaraderie. Now, we’re excited to focus locally and begin our own new journey as Hollywood Burbank Jet Center.”
Hollywood Burbank plans to step up efforts that position it as a gateway to the greater metropolitan region and an attractive alternative to the congested airspace around Los Angeles Metropolitan Airport. Based in the San Fernando Valley, the FBO is within 30 minutes of downtown Los Angeles, Hollywood, and Beverly Hills.
With two monitored security gates and a five-acre ramp that can accommodate aircraft the size of a Boeing 757, the FBO is home to high-profile flight departments and other VIP clientele. Inside, the facility features a range of amenities such as a hospitality bar, full concierge services, pilot’s lounge and shower facility, business center and conference room, luxury crew car, onsite rental cars, shuttle service, and catering.
Hollywood Burbank Jet Center carries Avfuel-branded fuel, including sustainable aviation fuel as well as 94UL avgas. In addition, it is a carbon-neutral facility.